◆ responsibility: responsibility is the cause of the base. Whether the initiative to assume responsibility for customers, employees, society is the most important difference between modern enterprises and traditional businessmen, but also the main reason why modern enterprises can play a greater social role. Responsibility to create opportunities, the responsibility of the cause of success, while the profit is only the natural responsibility of the results.

◆ integrity: integrity is the conduct of the country. Honesty is the basic prerequisite for the normal operation of the market economy, but also a basic requirement of modern enterprises. Modern enterprises are not ready to stop the traditional business, a large number of inputs and a large number of employees are required to continue to survive the modern enterprise, and the survival must have credibility, or no way out.

◆ win-win situation: win-win cooperation is the link. Internal employees, external partners, customers, and society. The reason why people are willing to cooperate is because cooperation can bring benefits to all, so that all involved in cooperation than ever before, if that partner can not Since cooperation benefits, cooperation will not continue.